Archive for February, 2011

What’s the Value of Getting into Shape?

Thursday, February 24th, 2011

And we’re not just talking about the value to you personally. We’re talking about value to your community as well.

According to the US Centers for Disease Control and Prevention the estimated annual medical cost of cardiovascular disease or stroke is $209.3 billion; cancer is $60.9 billion; diabetes is $92 billion; obesity is $61 billion. That’s a total of $423.2 billion! What’s more, many of these diseases can be prevented by simply exercising and eating correctly.

Why is it that more people aren’t out there exercising and making sure they put nutritious food into their bodies? Of course, there are the vested interests – companies with vast quantities of money creating attractive advertising pieces to invoke desire for their (in truth) undesirable products. The last time I went to the cinema I was bombarded with maybe five highly entertaining and beautifully produced ads for a famous cola beverage, a product that dissolves teeth overnight and would probably make a good engine cleaner. What really happens when a person drinks a sugar-loaded soda? Their blood sugar peaks and then drops rapidly making them feel tired and listless, hardly a state for anyone to want to get out and exercise. They’re more likely to pick up another soda to get some more “pep”.

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